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Keurig Green Mountain prodan je vlasniku Peet’s Coffee za 14 milijardi dolara

Keurig Green Mountain prodan je vlasniku Peet’s Coffee za 14 milijardi dolara

Keurig je tiho prodan privatnoj tvrtki usred pada prodaje popularnog aparata za kavu i pojedinačnih mahuna za kavu

Jedan od najpopularnijih aparata za kavu sada će raditi pod drugom matičnom tvrtkom.

Keurig Green Mountain, proizvođač tog poznatog aparata za kavu i ozloglašeno ekološki neprikladnih mahuna, prodan je tvrtki za privatni kapital za gotovo 14 milijardi dolara. Tiha transakcija - na 13,9 milijardi dolara - stavlja marku Keurig pod zapovjedništvo JAB Holding Company koja također posjeduje Peet's Coffee.

Keurigove dionice sada će vrijediti oko 92 USD po dionici, ili približno 77,9 posto premije u odnosu na završnu cijenu dionice tvrtke prije akvizicije, prema Forbesu.

"Keurig Green Mountain predstavlja veliki korak naprijed u stvaranju naše globalne platforme za kavu", rekao je Bart Becht, predsjednik JAB -a. “To je fantastična tvrtka koja jedinstveno okuplja vrhunske marke kave i nove tehnologije točenja napitaka poput poznatog aparata za posluživanje Keurig.”

Keurig je posljednjih mjeseci pretrpio pad prodaje i morao je smanjiti oko pet posto radne snage, vjerojatno dijelom i zbog činjenice da je tvrtka kritizirana zbog plastičnih kontejnera koji se ne mogu reciklirati, a koje je obećala zamijeniti 2020. godine.


9 činjenica koje biste trebali znati o Keurigu

Keurig Green Mountain (NASDAQ: GMCR.DL) uskoro će prestati postojati kao javno trgovačko društvo pod pretpostavkom da će otkup otkupiti JAB Holdings u privatnom vlasništvu.

Dogovor, kojim bi se dioničarima isplatilo 92 dolara po dionici u gotovini (oko 14 milijardi dolara), završava jednu fazu postojanja tvrtke, ali neće prekinuti marku kakvu poznajemo. JAB namjerava ne samo zadržati dosadašnje upravljanje tvrtkom K-Cup, već ga namjerava voditi i kao samostalnu tvrtku.

Ipak, otkup - koji je dioničarima ponudio gotovo 80% premije na cijenu dionice tvrtke u vrijeme najave prodaje - završit će jedno poglavlje tvrtke za koju se može pošteno reći da je promijenila aspekt svakodnevnog života za veliki iznos Amerikanaca. Prije Keuriga i K-Cupsa, ispijanje kave kod kuće i u uredu uključivalo je kuhanje lonca kave. Svi su pili isto i iz usta se izlilo dosta ustajale, neiskorištene kave.

K-Cup je to, naravno, promijenio i dopustio svakoj osobi da popije točno onu šalicu kave. Dakle, ako ja želim tamno pečenje, a vi začin od bundeve, oboje dobivamo ono što želimo, a da pritom ne udarimo i ne izlijemo pola lonca.

Kako Keurig zatvara ovo poglavlje, evo pogleda devet činjenica koje biste trebali znati o tvrtki.

1. To je čudovište: Iako je kava za jedno posluživanje jedva postojala prije nego što je Keurig izumio K-Cup, tvrtka sada kontrolira otprilike 20% tržišta pakirane kave u Sjedinjenim Državama, prema Euromonitor International Inc.

2. Ekolozi nisu ljubitelji: Mrežna organizacija pod nazivom "Kill the K-Cup" osporava činjenicu da se većina tvrtkinih mahuna za kavu ne može reciklirati. Navodi brojne činjenice na svojoj web stranici, uključujući: "Godine 2013. Green Mountain Coffee [Keurig tadašnji naziv] proizveo je dovoljno mahuna kave da se omota oko ekvatora 10,5 puta."

Keurig nije zanemario ove optužbe i pokušao je odgovoriti na njih stvaranjem programa održivosti koji obećava da će se svi K-pehari moći reciklirati do 2020. Prema njegovoj web stranici:

Dizajniranje K-Cup mahune koja se može reciklirati samo je jedan dio jednadžbe. Također želimo biti sigurni da većina naših potrošača može učinkovito reciklirati svoje korištene K-Cup mahune. Aktivno smo angažirani s drugim tvrtkama, recikliračima i industrijskim organizacijama kako bismo razumjeli cijeli sustav i doprinijeli rješenjima.

3. Keurig ima trgovinu na malo: Tvrtka se ne namjerava natjecati Starbucks (NASDAQ: SBUX), iako ima kompliciran odnos s trgovačkim lancem. No, radi a

Trgovina Keurig Izvor: autor

jedinstveno maloprodajno mjesto u trgovačkom centru The Burlington Mall u Burlingtonu, Massachusetts, nešto blizu sjedišta tvrtke u Vermontu. Tvrtka upravlja trgovinom kao način testiranja tržišta, a Keurig je porekao da je to prototip za buduće lokacije. To može biti istina s obzirom na to da je trgovina otvorena 2013. godine i da je i dalje jedina.

4. Zelena planina i Keurig nisu uvijek bili isto: Ono što je tada bilo poznato kao Green Mountain Coast Roasters kupilo je 65% Keuriga koje već nije posjedovalo 2006. za 104,3 milijuna dolara, prema Boston Business Journal. U to vrijeme Keurig je izlazio 2005. godine kada je imao 61 milijun dolara prodaje.

5. Bolji naziv bio bi K-Cup: Keurig je u biti tvrtka s jednim proizvodom. Unatoč naporima za lansiranje drugih formata poput Rio, Vue i Kold, 2015. velika većina njegove prodaje dolazila je iz K-Cupova. Keurig ne razvrstava prodaju pakiranja po vrstama po vrstama, ali ukupna prodaja mahuna iznosila je 3,6 milijardi dolara od njegovih 4,5 milijardi dolara u 2015. godini, a većina su to bili K-šolje.

6. Keurig prodaje većinu piva Keurig: Iako tvrtka licencira svoju K-Cup tehnologiju partnerima, nitko od njih nije imao sreće u prodaji aparata koji koriste mahune za kavu. U 2015. tvrtka je prijavila prodaju od 8,7 milijuna pivara koje je prodao Keurig, a 0,5 milijuna prodali su njeni licencirani partneri pivovare.

7. K-šalice nisu jeftin način kuhanja kave: Prije nego je pivovarstvo s jednom šalicom postalo popularno, većina je ljudi kupovala mljeveni grah po kilogramu. Cijene za to mogu varirati, a Starbucks na svojim web stranicama navodi kilograme kave za oko 14,50 USD. Prema kilogramu, K-čaše koštaju puno više, prema Atlantik.

Šalice sadrže samo 11 grama mljevene kave, vakuumski zatvorene u dušiku kako bi se spriječila oksidacija. K-šalice su izuzetno isplative, prodaju standardnu ​​talog kave za oko 40 USD po funti.

8. Patent K-Cup je istekao: Kada je Keurig lansirao svoje pivare 2.0 K-Cup, izazvao je uznemirenost potrošača jer su strojevi imali softver za upravljanje digitalnim pravima koji je spriječio korisnike u kuhanju s nelicenciranim mahunama. To je bilo potrebno jer su ključni patenti na pakiranjima porcija istekli u rujnu 2012. što je tvrtkama omogućilo da naprave K-šolje bez plaćanja naknade Keurigu.

9. Starbucks može prestati plaćati naknade za licenciranje: Starbucks i Keurig imali su odnos gore -dolje. Lanac kave nije imao velikog uspjeha s vlastitim pivovarima Verismo za jedno posluživanje pa je morao licencirati K-šolje kako bi imao dio domaćeg i uredskog tržišta s jednom šalicom. No, zbog isteka Keurig patenta, tvrtka možda neće odlučiti platiti naknadu za licenciranje u budućnosti.

"Želim uvjeriti prodavače, milijune potrošača koji svojim pivarima Keurig zahtijevaju kavu marke Starbucks, od kojih su nam mnogi rekli da su zapravo kupili pivo Keurig tek nakon što je kava Starbucks postala dostupna na platformi i na tržištu. u poslu K-Cupa ostati ", rekao je izvršni direktor Howard Schultz tijekom poziva tvrtke za zaradu u prvom tromjesečju, izvijestio je Business Insider. "Međutim, u ovom trenutku jedino pitanje koje ostaje neriješeno je hoćemo li to učiniti zajedno s Keurigom ili sami."

Gubitak Starbucksa kao partnera bio bi udarac, ali to bi moglo imati smisla jer pretpostavljeni vlasnik Keuriga JAB Holdings posjeduje brojne konkurente u kafićima, uključujući Peet's Coffee & amp Tea, Caribou Coffee i roditelja braće Einstein Bagels.


9 činjenica koje biste trebali znati o Keurigu

Keurig Green Mountain (NASDAQ: GMCR.DL) uskoro će prestati postojati kao javno trgovačko društvo pod pretpostavkom da će otkup otkupiti JAB Holdings u privatnom vlasništvu.

Dogovor, kojim bi se dioničarima isplatilo 92 dolara po dionici u gotovini (oko 14 milijardi dolara), završava jednu fazu postojanja tvrtke, ali neće prekinuti marku kakvu poznajemo. JAB namjerava ne samo zadržati dosadašnje upravljanje tvrtkom K-Cup, već ga namjerava voditi i kao samostalnu tvrtku.

Ipak, otkup - koji je dioničarima ponudio gotovo 80% premije na cijenu dionice tvrtke u vrijeme najave prodaje - završit će jedno poglavlje tvrtke za koju se može pošteno reći da je promijenila aspekt svakodnevnog života za veliki iznos Amerikanaca. Prije Keuriga i K-Cupsa, ispijanje kave kod kuće i u uredu uključivalo je kuhanje lonca kave. Svi su pili isto i iz usta se izlilo dosta ustajale, neiskorištene kave.

K-Cup je to, naravno, promijenio i dopustio svakoj osobi da popije točno onu šalicu kave. Dakle, ako ja želim tamno pečenje, a vi začin od bundeve, oboje dobivamo ono što želimo, a da pritom ne udarimo i ne izlijemo pola lonca.

Kako Keurig zatvara ovo poglavlje, evo pogleda devet činjenica koje biste trebali znati o tvrtki.

1. To je čudovište: Iako je kava za jedno posluživanje jedva postojala prije nego što je Keurig izumio K-Cup, tvrtka sada kontrolira otprilike 20% tržišta pakirane kave u Sjedinjenim Državama, prema Euromonitor International Inc.

2. Ekolozi nisu ljubitelji: Mrežna organizacija pod nazivom "Kill the K-Cup" osporava činjenicu da se većina tvrtkinih mahuna za kavu ne može reciklirati. Navodi brojne činjenice na svojoj web stranici, uključujući: "Godine 2013. Green Mountain Coffee [Keurig tadašnji naziv] proizveo je dovoljno mahuna kave da se omota oko ekvatora 10,5 puta."

Keurig nije zanemario ove optužbe i pokušao je odgovoriti na njih stvaranjem programa održivosti koji obećava da će se svi K-pehari moći reciklirati do 2020. Prema njegovoj web stranici:

Dizajniranje K-Cup mahune koja se može reciklirati samo je jedan dio jednadžbe. Također želimo biti sigurni da većina naših potrošača može učinkovito reciklirati svoje korištene K-Cup mahune. Aktivno smo angažirani s drugim tvrtkama, recikliračima i industrijskim organizacijama kako bismo razumjeli cijeli sustav i doprinijeli rješenjima.

3. Keurig ima trgovinu na malo: Tvrtka se ne namjerava natjecati Starbucks (NASDAQ: SBUX), iako ima kompliciran odnos s trgovačkim lancem. No, radi a

Trgovina Keurig Izvor: autor

jedinstveno maloprodajno mjesto u trgovačkom centru The Burlington Mall u Burlingtonu, Massachusetts, nešto blizu sjedišta tvrtke u Vermontu. Tvrtka upravlja trgovinom kao način testiranja tržišta, a Keurig je porekao da je to prototip za buduće lokacije. To može biti istina s obzirom na to da je trgovina otvorena 2013. godine i da je i dalje jedina.

4. Zelena planina i Keurig nisu uvijek bili isto: Ono što je tada bilo poznato kao Green Mountain Coast Roasters kupilo je 65% Keuriga koje već nije posjedovalo 2006. za 104,3 milijuna dolara, prema Boston Business Journal. U to vrijeme Keurig je izlazio 2005. godine kada je imao 61 milijun dolara prodaje.

5. Bolji naziv bio bi K-Cup: Keurig je u biti tvrtka s jednim proizvodom. Unatoč naporima za lansiranje drugih formata poput Rio, Vue i Kold, 2015. velika većina njegove prodaje dolazila je iz K-Cupova. Keurig ne razvrstava prodaju pakiranja po vrstama po vrstama, ali ukupna prodaja mahuna iznosila je 3,6 milijardi dolara od njegovih 4,5 milijardi dolara u 2015. godini, a većina su to bili K-šolje.

6. Keurig prodaje većinu piva Keurig: Iako tvrtka licencira svoju tehnologiju K-Cup partnerima, nitko od njih nije imao sreće u prodaji aparata koji koriste mahune za kavu. U 2015. tvrtka je prijavila prodaju od 8,7 milijuna pivara koje je prodao Keurig, a 0,5 milijuna prodali su njeni licencirani partneri pivovare.

7. K-šalice nisu jeftin način kuhanja kave: Prije nego je pivovarstvo s jednom šalicom postalo popularno, većina je ljudi kupovala mljeveni grah po kilogramu. Cijene za to mogu varirati, a Starbucks na svojoj web stranici navodi kilograme kave za oko 14,50 USD. Prema kilogramu, K-čaše koštaju puno više, prema Atlantik.

Šalice sadrže samo 11 grama mljevene kave, vakuumski zatvorene u dušiku kako bi se spriječila oksidacija. K-šalice su izuzetno isplative, prodaju standardnu ​​talog kave za oko 40 USD po funti.

8. Patent K-Cup je istekao: Kada je Keurig lansirao svoje pivare 2.0 K-Cup, izazvao je uznemirenost potrošača jer su strojevi imali softver za upravljanje digitalnim pravima koji je spriječio korisnike u kuhanju s nelicenciranim mahunama. To je bilo potrebno jer su ključni patenti na pakiranjima porcija istekli u rujnu 2012. što je tvrtkama omogućilo da naprave K-pehare bez plaćanja naknade Keurigu.

9. Starbucks može prestati plaćati naknade za licenciranje: Starbucks i Keurig imali su odnos gore -dolje. Lanac kave nije imao velikog uspjeha s vlastitim pivovarima Verismo za jedno posluživanje pa je morao licencirati K-šolje kako bi imao dio domaćeg i uredskog tržišta s jednom šalicom. No, zbog isteka Keurig patenta, tvrtka možda neće odlučiti platiti naknadu za licenciranje u budućnosti.

"Želim uvjeriti prodavače, milijune potrošača koji svojim pivarima Keurig zahtijevaju kavu marke Starbucks, od kojih su nam mnogi rekli da su zapravo kupili pivo Keurig tek nakon što je kava Starbucks postala dostupna na platformi i na tržištu. u poslu K-Cupa ostati ", rekao je izvršni direktor Howard Schultz tijekom poziva tvrtke za zaradu u prvom tromjesečju, izvijestio je Business Insider. "Međutim, u ovom trenutku jedino pitanje koje ostaje neriješeno je hoćemo li to učiniti zajedno s Keurigom ili sami."

Gubitak Starbucksa kao partnera bio bi udarac, ali to bi moglo imati smisla jer pretpostavljeni vlasnik Keuriga JAB Holdings posjeduje brojne konkurente u kafićima, uključujući Peet's Coffee & amp Tea, Caribou Coffee i roditelja braće Einstein Bagels.


9 činjenica koje biste trebali znati o Keurigu

Keurig Green Mountain (NASDAQ: GMCR.DL) uskoro će prestati postojati kao javno trgovačko društvo pod pretpostavkom da će otkup otkupiti JAB Holdings u privatnom vlasništvu.

Dogovor, kojim bi se dioničarima isplatilo 92 dolara po dionici u gotovini (oko 14 milijardi dolara), završava jednu fazu postojanja tvrtke, ali neće prekinuti marku kakvu poznajemo. JAB namjerava ne samo zadržati dosadašnje upravljanje tvrtkom K-Cup, već ga namjerava voditi i kao samostalnu tvrtku.

Ipak, otkup - koji je dioničarima ponudio gotovo 80% premije na cijenu dionice tvrtke u vrijeme najave prodaje - završit će jedno poglavlje tvrtke za koju se može pošteno reći da je promijenila aspekt svakodnevnog života za veliki iznos Amerikanaca. Prije Keuriga i K-Cupsa, ispijanje kave kod kuće i u uredu uključivalo je kuhanje lonca kave. Svi su pili isto i iz usta se izlilo dosta ustajale, neiskorištene kave.

K-Cup je to, naravno, promijenio i dopustio svakoj osobi da popije točno onu šalicu kave. Dakle, ako ja želim tamno pečenje, a vi začin od bundeve, oboje dobivamo ono što želimo, a da pritom ne udarimo i ne izlijemo pola lonca.

Kako Keurig zatvara ovo poglavlje, evo pogleda devet činjenica koje biste trebali znati o tvrtki.

1. To je čudovište: Iako je kava za jedno posluživanje jedva postojala prije nego što je Keurig izumio K-Cup, tvrtka sada kontrolira otprilike 20% tržišta pakirane kave u Sjedinjenim Državama, prema Euromonitor International Inc.

2. Ekolozi nisu ljubitelji: Mrežna organizacija pod nazivom "Kill the K-Cup" osporava činjenicu da se većina tvrtkinih mahuna za kavu ne može reciklirati. Navodi brojne činjenice na svojoj web stranici, uključujući: "Godine 2013. Green Mountain Coffee [Keurig tadašnji naziv] proizveo je dovoljno mahuna kave da se omota oko ekvatora 10,5 puta."

Keurig nije zanemario ove optužbe i pokušao je odgovoriti na njih stvaranjem programa održivosti koji obećava da će se svi K-pehari moći reciklirati do 2020. Prema njegovoj web stranici:

Dizajniranje K-Cup mahune koja se može reciklirati samo je jedan dio jednadžbe. Također želimo biti sigurni da većina naših potrošača može učinkovito reciklirati svoje korištene K-Cup mahune. Aktivno smo angažirani s drugim tvrtkama, recikliračima i industrijskim organizacijama kako bismo razumjeli cijeli sustav i doprinijeli rješenjima.

3. Keurig ima trgovinu na malo: Tvrtka se ne namjerava natjecati Starbucks (NASDAQ: SBUX), iako ima kompliciran odnos s trgovačkim lancem. No, radi a

Trgovina Keurig Izvor: autor

jedinstveno maloprodajno mjesto u trgovačkom centru The Burlington Mall u Burlingtonu, Massachusetts, nešto blizu sjedišta tvrtke u Vermontu. Tvrtka upravlja trgovinom kao način testiranja tržišta, a Keurig je porekao da je to prototip za buduće lokacije. To može biti istina s obzirom na to da je trgovina otvorena 2013. godine i da je i dalje jedina.

4. Zelena planina i Keurig nisu uvijek bili isto: Ono što je tada bilo poznato kao Green Mountain Coast Roasters kupilo je 65% Keuriga koje već nije posjedovalo 2006. za 104,3 milijuna dolara, prema Boston Business Journal. U to vrijeme Keurig je izlazio 2005. godine kada je imao 61 milijun dolara prodaje.

5. Bolji naziv bio bi K-Cup: Keurig je u biti tvrtka s jednim proizvodom. Unatoč naporima za lansiranje drugih formata poput Rio, Vue i Kold, 2015. velika većina njegove prodaje dolazila je iz K-Cupova. Keurig ne razvrstava prodaju pakiranja po vrstama po vrstama, ali ukupna prodaja mahuna iznosila je 3,6 milijardi dolara od njegovih 4,5 milijardi dolara u 2015. godini, a većina su to bili K-šolje.

6. Keurig prodaje većinu piva Keurig: Iako tvrtka licencira svoju K-Cup tehnologiju partnerima, nitko od njih nije imao sreće u prodaji aparata koji koriste mahune za kavu. U 2015. tvrtka je izvijestila o prodaji 8,7 milijuna pivara koje je prodao Keurig, a 0,5 milijuna su prodali njeni licencirani partneri pivovare.

7. K-šalice nisu jeftin način kuhanja kave: Prije nego je pivovarstvo s jednom šalicom postalo popularno, većina je ljudi kupovala mljeveni grah po kilogramu. Cijene za to mogu varirati, a Starbucks na svojim web stranicama navodi kilograme kave za oko 14,50 USD. Prema kilogramu, K-čaše koštaju puno više, prema Atlantik.

Šalice sadrže samo 11 grama mljevene kave, vakuumski zatvorene u dušiku kako bi se spriječila oksidacija. K-šalice su izuzetno isplative, prodaju standardnu ​​talog kave za oko 40 USD po funti.

8. Patent K-Cup je istekao: Kada je Keurig lansirao svoje pivare 2.0 K-Cup, izazvao je uznemirenost potrošača jer su strojevi imali softver za upravljanje digitalnim pravima koji je spriječio korisnike u kuhanju s nelicenciranim mahunama. To je bilo potrebno jer su ključni patenti na pakiranjima porcija istekli u rujnu 2012. što je tvrtkama omogućilo da naprave K-šolje bez plaćanja naknade Keurigu.

9. Starbucks može prestati plaćati naknade za licenciranje: Starbucks i Keurig imali su odnos gore -dolje. Lanac kave nije imao velikog uspjeha s vlastitim pivovarima Verismo za jedno posluživanje pa je morao licencirati K-šolje kako bi imao dio domaćeg i uredskog tržišta s jednom šalicom. No, zbog isteka Keurig patenta, tvrtka možda neće odlučiti platiti naknadu za licenciranje u budućnosti.

"Želim uvjeriti prodavače, milijune potrošača koji svojim pivarima Keurig zahtijevaju kavu marke Starbucks, od kojih su nam mnogi rekli da su zapravo kupili pivo Keurig tek nakon što je kava Starbucks postala dostupna na platformi i na tržištu. u poslu K-Cupa ostati ", rekao je izvršni direktor Howard Schultz tijekom poziva tvrtke za zaradu u prvom tromjesečju, izvijestio je Business Insider. "Međutim, u ovom trenutku jedino pitanje koje ostaje neriješeno je hoćemo li to učiniti zajedno s Keurigom ili sami."

Gubitak Starbucksa kao partnera bio bi udarac, ali to bi moglo imati smisla jer pretpostavljeni vlasnik Keuriga JAB Holdings posjeduje brojne konkurente u kafićima, uključujući Peet's Coffee & amp Tea, Caribou Coffee i roditelja braće Einstein Bagels.


9 činjenica koje biste trebali znati o Keurigu

Keurig Green Mountain (NASDAQ: GMCR.DL) uskoro će prestati postojati kao javno trgovačko društvo pod pretpostavkom da će otkup otkupiti JAB Holdings u privatnom vlasništvu.

Dogovor, kojim bi se dioničarima isplatilo 92 dolara po dionici u gotovini (oko 14 milijardi dolara), završava jednu fazu postojanja tvrtke, ali neće prekinuti marku kakvu poznajemo. JAB namjerava ne samo zadržati dosadašnje upravljanje tvrtkom K-Cup, već ga namjerava voditi i kao samostalnu tvrtku.

Ipak, otkup - koji je dioničarima ponudio gotovo 80% premije na cijenu dionice tvrtke u vrijeme najave prodaje - završit će jedno poglavlje tvrtke za koju se može pošteno reći da je promijenila aspekt svakodnevnog života za veliki iznos Amerikanaca. Prije Keuriga i K-Cupsa, ispijanje kave kod kuće i u uredu uključivalo je kuhanje lonca kave. Svi su pili isto i iz usta se izlilo dosta ustajale, neiskorištene kave.

K-Cup je to, naravno, promijenio i dopustio svakoj osobi da popije točno onu šalicu kave. Dakle, ako ja želim tamno pečenje, a vi začin od bundeve, oboje dobivamo ono što želimo, a da pritom ne udarimo i ne izlijemo pola lonca.

Kako Keurig zatvara ovo poglavlje, evo pogleda devet činjenica koje biste trebali znati o tvrtki.

1. To je čudovište: Iako je kava za jedno posluživanje jedva postojala prije nego što je Keurig izumio K-Cup, tvrtka sada kontrolira otprilike 20% tržišta pakirane kave u Sjedinjenim Državama, prema Euromonitor International Inc.

2. Ekolozi nisu ljubitelji: Mrežna organizacija pod nazivom "Kill the K-Cup" osporava činjenicu da se većina tvrtkinih mahuna za kavu ne može reciklirati. Navodi brojne činjenice na svojoj web stranici, uključujući: "Godine 2013. Green Mountain Coffee [Keurig tadašnji naziv] proizveo je dovoljno mahuna kave da se omota oko ekvatora 10,5 puta."

Keurig nije zanemario ove optužbe i pokušao je odgovoriti na njih stvaranjem programa održivosti koji obećava da će se svi K-pehari moći reciklirati do 2020. Prema njegovoj web stranici:

Dizajniranje K-Cup mahune koja se može reciklirati samo je jedan dio jednadžbe. Također želimo biti sigurni da većina naših potrošača može učinkovito reciklirati svoje korištene K-Cup mahune. Aktivno smo angažirani s drugim tvrtkama, recikliračima i industrijskim organizacijama kako bismo razumjeli cijeli sustav i doprinijeli rješenjima.

3. Keurig ima trgovinu na malo: Tvrtka se ne namjerava natjecati Starbucks (NASDAQ: SBUX), iako ima kompliciran odnos s trgovačkim lancem. No, radi a

Trgovina Keurig Izvor: autor

jedinstveno maloprodajno mjesto u trgovačkom centru The Burlington Mall u Burlingtonu, Massachusetts, nešto blizu sjedišta tvrtke u Vermontu. Tvrtka upravlja trgovinom kao načinom testiranja tržišta, a Keurig je porekao da je to prototip za buduće lokacije. To može biti istina s obzirom na to da je trgovina otvorena 2013. godine i da je i dalje jedina.

4. Zelena planina i Keurig nisu uvijek bili isto: Ono što je tada bilo poznato kao Green Mountain Coast Roasters kupilo je 65% Keuriga koje već nije posjedovalo 2006. za 104,3 milijuna dolara, prema Boston Business Journal. U to vrijeme Keurig je izlazio 2005. godine kada je imao 61 milijun dolara prodaje.

5. Bolji naziv bio bi K-Cup: Keurig je u biti tvrtka s jednim proizvodom. Unatoč naporima za lansiranje drugih formata poput Rio, Vue i Kold, 2015. velika većina njegove prodaje dolazila je iz K-Cupova. Keurig ne razvrstava prodaju pakiranja po porcijama, ali ukupna prodaja mahuna iznosila je 3,6 milijardi USD od 4,5 milijardi USD u 2015. godini, a većina su to bili K-šolje.

6. Keurig prodaje većinu piva Keurig: Iako tvrtka licencira svoju K-Cup tehnologiju partnerima, nitko od njih nije imao sreće u prodaji aparata koji koriste mahune za kavu. U 2015. tvrtka je prijavila prodaju od 8,7 milijuna pivara koje je prodao Keurig, a 0,5 milijuna prodali su njeni licencirani partneri pivovare.

7. K-šalice nisu jeftin način kuhanja kave: Prije nego je pivovarstvo s jednom šalicom postalo popularno, većina je ljudi kupovala mljeveni grah po kilogramu. Cijene za to mogu varirati, a Starbucks na svojoj web stranici navodi kilograme kave za oko 14,50 USD. Prema kilogramu, K-čaše koštaju puno više, prema Atlantik.

Šalice sadrže samo 11 grama mljevene kave, vakuumski zatvorene u dušiku kako bi se spriječila oksidacija. K-šalice su izuzetno isplative, prodaju standardnu ​​talog kave za oko 40 USD po funti.

8. Patent K-Cup je istekao: Kada je Keurig lansirao svoje pivare 2.0 K-Cup, izazvao je uznemirenost potrošača jer su strojevi imali softver za upravljanje digitalnim pravima koji je spriječio korisnike u kuhanju s nelicenciranim mahunama. To je bilo potrebno jer su ključni patenti na pakiranjima porcija istekli u rujnu 2012. što je tvrtkama omogućilo da naprave K-pehare bez plaćanja naknade Keurigu.

9. Starbucks može prestati plaćati naknade za licenciranje: Starbucks i Keurig imali su odnos gore -dolje. Lanac kave nije imao velikog uspjeha s vlastitim pivovarima Verismo za jedno posluživanje pa je morao licencirati K-šolje kako bi imao dio domaćeg i uredskog tržišta s jednom šalicom. No, zbog isteka Keurig patenta, tvrtka možda neće odlučiti platiti naknadu za licenciranje u budućnosti.

"Želim uvjeriti prodavače, milijune potrošača koji svojim pivarima Keurig zahtijevaju kavu marke Starbucks, od kojih su nam mnogi rekli da su zapravo kupili pivo Keurig tek nakon što je kava Starbucks postala dostupna na platformi i na tržištu. u poslu K-Cupa ostati ", rekao je izvršni direktor Howard Schultz tijekom poziva tvrtke za zaradu u prvom tromjesečju, izvijestio je Business Insider. "Međutim, u ovom trenutku jedino pitanje koje ostaje neriješeno je hoćemo li to učiniti zajedno s Keurigom ili sami."

Gubitak Starbucksa kao partnera bio bi udarac, ali to bi moglo imati smisla jer pretpostavljeni vlasnik Keuriga JAB Holdings posjeduje brojne konkurente u kafićima, uključujući Peet's Coffee & amp Tea, Caribou Coffee i roditelja braće Einstein Bagels.


9 činjenica koje biste trebali znati o Keurigu

Keurig Green Mountain (NASDAQ: GMCR.DL) uskoro će prestati postojati kao javno trgovačko društvo pod pretpostavkom da će otkup otkupiti JAB Holdings u privatnom vlasništvu.

Dogovor, kojim bi se dioničarima isplatilo 92 dolara po dionici u gotovini (oko 14 milijardi dolara), završava jednu fazu postojanja tvrtke, ali neće prekinuti marku kakvu poznajemo. JAB namjerava ne samo zadržati dosadašnje upravljanje tvrtkom K-Cup, već ga namjerava voditi i kao samostalnu tvrtku.

Ipak, otkup - koji je dioničarima ponudio gotovo 80% premije na cijenu dionice tvrtke u vrijeme najave prodaje - završit će jedno poglavlje tvrtke za koju se može pošteno reći da je promijenila aspekt svakodnevnog života za veliki iznos Amerikanaca. Prije Keuriga i K-Cupsa, ispijanje kave kod kuće i u uredu uključivalo je kuhanje lonca kave. Svi su pili isto i iz usta se izlilo dosta ustajale, neiskorištene kave.

K-Cup je to, naravno, promijenio i dopustio svakoj osobi da popije točno onu šalicu kave. Dakle, ako ja želim tamno pečenje, a vi začin od bundeve, oboje dobivamo ono što želimo, a da pritom ne udarimo i ne izlijemo pola lonca.

Kako Keurig zatvara ovo poglavlje, evo pogleda devet činjenica koje biste trebali znati o tvrtki.

1. To je čudovište: Iako je kava za jedno posluživanje jedva postojala prije nego što je Keurig izumio K-Cup, tvrtka sada kontrolira otprilike 20% tržišta pakirane kave u Sjedinjenim Državama, prema Euromonitor International Inc.

2. Ekolozi nisu ljubitelji: Mrežna organizacija pod nazivom "Kill the K-Cup" osporava činjenicu da se većina tvrtkinih mahuna za kavu ne može reciklirati. Navodi brojne činjenice na svojoj web stranici, uključujući: "Godine 2013. Green Mountain Coffee [Keurig tadašnji naziv] proizveo je dovoljno mahuna kave da se omota oko ekvatora 10,5 puta."

Keurig nije zanemario ove optužbe i pokušao je odgovoriti na njih stvaranjem programa održivosti koji obećava da će se svi K-pehari moći reciklirati do 2020. Prema njegovoj web stranici:

Dizajniranje K-Cup mahune koja se može reciklirati samo je jedan dio jednadžbe. Također želimo biti sigurni da većina naših potrošača može učinkovito reciklirati svoje korištene K-Cup mahune. Aktivno smo angažirani s drugim tvrtkama, recikliračima i industrijskim organizacijama kako bismo razumjeli cijeli sustav i doprinijeli rješenjima.

3. Keurig ima trgovinu na malo: Tvrtka se ne namjerava natjecati Starbucks (NASDAQ: SBUX), iako ima kompliciran odnos s trgovačkim lancem. No, radi a

Trgovina Keurig Izvor: autor

jedinstveno maloprodajno mjesto u trgovačkom centru The Burlington Mall u Burlingtonu, Massachusetts, nešto blizu sjedišta tvrtke u Vermontu. Tvrtka upravlja trgovinom kao načinom testiranja tržišta, a Keurig je porekao da je to prototip za buduće lokacije. To može biti istina s obzirom na to da je trgovina otvorena 2013. godine i da je i dalje jedina.

4. Zelena planina i Keurig nisu uvijek bili isto: Ono što je tada bilo poznato kao Green Mountain Coast Roasters kupilo je 65% Keuriga koje već nije posjedovalo 2006. za 104,3 milijuna dolara, prema Boston Business Journal. U to vrijeme Keurig je izlazio 2005. godine kada je imao 61 milijun dolara prodaje.

5. Bolji naziv bio bi K-Cup: Keurig je u biti tvrtka s jednim proizvodom. Unatoč naporima za lansiranje drugih formata poput Rio, Vue i Kold, 2015. velika većina njegove prodaje dolazila je iz K-Cupova. Keurig ne razvrstava prodaju pakiranja po porcijama, ali ukupna prodaja mahuna iznosila je 3,6 milijardi USD od 4,5 milijardi USD u 2015. godini, a većina su to bili K-šolje.

6. Keurig prodaje većinu piva Keurig: Iako tvrtka licencira svoju K-Cup tehnologiju partnerima, nitko od njih nije imao sreće u prodaji aparata koji koriste mahune za kavu. U 2015. tvrtka je izvijestila o prodaji 8,7 milijuna pivara koje je prodao Keurig, a 0,5 milijuna su prodali njeni licencirani partneri pivovare.

7. K-šalice nisu jeftin način kuhanja kave: Prije nego je pivovarstvo s jednom šalicom postalo popularno, većina je ljudi kupovala mljeveni grah po kilogramu. Cijene za to mogu varirati, a Starbucks na svojoj web stranici navodi kilograme kave za oko 14,50 USD. Prema kilogramu, K-čaše koštaju puno više, prema Atlantik.

Šalice sadrže samo 11 grama mljevene kave, vakuumski zatvorene u dušiku kako bi se spriječila oksidacija. K-šalice su izuzetno isplative, prodaju standardnu ​​talog kave za oko 40 USD po funti.

8. Patent K-Cup je istekao: Kada je Keurig lansirao svoje pivare 2.0 K-Cup, izazvao je uznemirenost potrošača jer su strojevi imali softver za upravljanje digitalnim pravima koji je spriječio korisnike u kuhanju s nelicenciranim mahunama. To je bilo potrebno jer su ključni patenti na pakiranjima porcija istekli u rujnu 2012. što je tvrtkama omogućilo da naprave K-šolje bez plaćanja naknade Keurigu.

9. Starbucks može prestati plaćati naknade za licenciranje: Starbucks i Keurig imali su odnos gore -dolje. Lanac kave nije imao velikog uspjeha s vlastitim pivovarima Verismo za jedno posluživanje pa je morao licencirati K-šolje kako bi imao dio domaćeg i uredskog tržišta s jednom šalicom. No, zbog isteka Keurig patenta, tvrtka možda neće odlučiti platiti naknadu za licenciranje u budućnosti.

"Želim uvjeriti prodavače, milijune potrošača koji svojim pivarima Keurig zahtijevaju kavu marke Starbucks, od kojih su nam mnogi rekli da su zapravo kupili pivo Keurig tek nakon što je kava Starbucks postala dostupna na platformi i na tržištu. in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


9 Facts You Should Know About Keurig

Keurig Green Mountain (NASDAQ:GMCR.DL) will soon cease to exist as a publicly traded company assuming its buyout by privately held JAB Holdings goes through.

The deal, which would pay shareholders $92 per share in cash (about $14 billion), ends one phase in the company's existence, but it won't end the brand as we know it. JAB intends to not only keep the K-Cup company's current management in place, it also intends to run it as a stand-alone business.

Still, the buyout -- which offered shareholders a nearly 80% premium on the company's share price at the time the sale was announced -- will end one chapter of a company that can be fairly said changed a facet of daily life for a large amount of Americans. Before Keurig and K-Cups, home and office coffee drinking involved making a pot of coffee. Everyone drank the same thing and a lot of stale, unused coffee got poured down the drain.

The K-Cup, of course, changed that, and allowed every person to have exactly the cup of coffee they wanted. So, if I want dark roast and you want pumpkin spice, we both get what we want without coming to blows or pouring out half a pot.

As Keurig closes out this chapter, here's a look at nine facts you should know about the company.

1. It's a monster: Even though single-serve coffee barely existed before Keurig invented the K-Cup, the company now controls roughly 20% of the packaged-coffee market in the United States, according to Euromonitor International Inc.

2. Environmentalists are not fans: An online organization called "Kill the K-Cup" takes issue with the fact that most of the company's coffee pods are not recyclable. It cites a number of facts on its website including, "In 2013, Green Mountain Coffee [Keurig's then name] produced enough coffee pods to wrap around the equator 10.5 times."

Keurig has not ignored these charges and has tried to answer them by creating a sustainability program which promises that all K-Cups will be recyclable by 2020. According to its website:

Designing a recyclable K-Cup pod is only one piece of the equation. We also want to be certain that the majority of our consumers can effectively recycle their used K-Cup pods. We're actively engaged with other businesses, recyclers, and industry organizations to understand the whole system and contribute to solutions.

3. Keurig has a retail store: The company does not intend to compete with Starbucks (NASDAQ:SBUX) , even though it has a complicated relationship with the retail chain. But, it does operate a

The Keurig store Source: author

single retail location in the The Burlington Mall in Burlington, Massachusetts somewhat near the company's Vermont headquarters. The company operates the store as a way to do market testing and Keurig has denied that it's a prototype for future locations. That may be true given that the store opened in 2013 and is still the only one.

4. Green Mountain and Keurig were not always the same thing: What was then known as Green Mountain Coffee Roasters acquired the 65% of Keurig it did not already own in 2006 for $104.3 million, according to Boston Business Journal. At the time, Keurig was coming off a 2005 when it had $61 million in sales.

5. A better name would be K-Cup: Keurig is essentially a one-product company. Despite its efforts to launch other formats like Rio, Vue, and Kold, in 2015 the vast majority of its sales came from K-Cups. Keurig does not break down portion pack sales by type, but overall pod sales accounted for $3.6 billion of its $4.5 billion in 2015 sales and most of that was K-Cups.

6. Most Keurig brewers are sold by Keurig: Even though the company does license its K-Cup technology to partners, none of them have had much luck selling machines that use the coffee pods. In 2015, the company reported sales of 8.7 million brewers sold by Keurig with 0.5 million reported sold by its licensed brewer partners.

7. K-Cups are not a cheap way to make coffee: Before single-cup brewing became popular most people used to buy ground beans by the pound. Prices for that can vary, with Starbucks listing pounds of coffee on its website for around $14.50. On a per pound basis, K-Cups cost a whole lot more, according to The Atlantic.

The cups contain a mere 11 grams of ground coffee, vacuum-sealed in nitrogen to prevent oxidation. K-Cups are extremely profitable, selling standard coffee grounds for around $40 per pound.

8. The K-Cup patent has expired: When Keurig launched its 2.0 K-Cup brewers it caused a consumer uproar because the machines had digital rights management software which stopped users from brewing with unlicensed pods. That was needed because key patents on the portion packs expired in September 2012 making it possible for companies to make K-Cups without paying Keurig a fee.

9. Starbucks may stop paying licensing fees: Starbucks and Keurig have had an up and down relationship. The coffee chain has had little success with its own Verismo single-serve brewers so it has had to license K-Cups in order to have a piece of the one-cup home and office market. But, because of the Keurig patent expiring, the company may not choose to pay a licensing fee in the future.

"I want to assure retailers, the millions of consumers who demand Starbucks branded coffees to their Keurig brewers, many of whom have told us that they actually purchased a Keurig brewer only after Starbucks coffee became available in the platform and at the market that we are in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


9 Facts You Should Know About Keurig

Keurig Green Mountain (NASDAQ:GMCR.DL) will soon cease to exist as a publicly traded company assuming its buyout by privately held JAB Holdings goes through.

The deal, which would pay shareholders $92 per share in cash (about $14 billion), ends one phase in the company's existence, but it won't end the brand as we know it. JAB intends to not only keep the K-Cup company's current management in place, it also intends to run it as a stand-alone business.

Still, the buyout -- which offered shareholders a nearly 80% premium on the company's share price at the time the sale was announced -- will end one chapter of a company that can be fairly said changed a facet of daily life for a large amount of Americans. Before Keurig and K-Cups, home and office coffee drinking involved making a pot of coffee. Everyone drank the same thing and a lot of stale, unused coffee got poured down the drain.

The K-Cup, of course, changed that, and allowed every person to have exactly the cup of coffee they wanted. So, if I want dark roast and you want pumpkin spice, we both get what we want without coming to blows or pouring out half a pot.

As Keurig closes out this chapter, here's a look at nine facts you should know about the company.

1. It's a monster: Even though single-serve coffee barely existed before Keurig invented the K-Cup, the company now controls roughly 20% of the packaged-coffee market in the United States, according to Euromonitor International Inc.

2. Environmentalists are not fans: An online organization called "Kill the K-Cup" takes issue with the fact that most of the company's coffee pods are not recyclable. It cites a number of facts on its website including, "In 2013, Green Mountain Coffee [Keurig's then name] produced enough coffee pods to wrap around the equator 10.5 times."

Keurig has not ignored these charges and has tried to answer them by creating a sustainability program which promises that all K-Cups will be recyclable by 2020. According to its website:

Designing a recyclable K-Cup pod is only one piece of the equation. We also want to be certain that the majority of our consumers can effectively recycle their used K-Cup pods. We're actively engaged with other businesses, recyclers, and industry organizations to understand the whole system and contribute to solutions.

3. Keurig has a retail store: The company does not intend to compete with Starbucks (NASDAQ:SBUX) , even though it has a complicated relationship with the retail chain. But, it does operate a

The Keurig store Source: author

single retail location in the The Burlington Mall in Burlington, Massachusetts somewhat near the company's Vermont headquarters. The company operates the store as a way to do market testing and Keurig has denied that it's a prototype for future locations. That may be true given that the store opened in 2013 and is still the only one.

4. Green Mountain and Keurig were not always the same thing: What was then known as Green Mountain Coffee Roasters acquired the 65% of Keurig it did not already own in 2006 for $104.3 million, according to Boston Business Journal. At the time, Keurig was coming off a 2005 when it had $61 million in sales.

5. A better name would be K-Cup: Keurig is essentially a one-product company. Despite its efforts to launch other formats like Rio, Vue, and Kold, in 2015 the vast majority of its sales came from K-Cups. Keurig does not break down portion pack sales by type, but overall pod sales accounted for $3.6 billion of its $4.5 billion in 2015 sales and most of that was K-Cups.

6. Most Keurig brewers are sold by Keurig: Even though the company does license its K-Cup technology to partners, none of them have had much luck selling machines that use the coffee pods. In 2015, the company reported sales of 8.7 million brewers sold by Keurig with 0.5 million reported sold by its licensed brewer partners.

7. K-Cups are not a cheap way to make coffee: Before single-cup brewing became popular most people used to buy ground beans by the pound. Prices for that can vary, with Starbucks listing pounds of coffee on its website for around $14.50. On a per pound basis, K-Cups cost a whole lot more, according to The Atlantic.

The cups contain a mere 11 grams of ground coffee, vacuum-sealed in nitrogen to prevent oxidation. K-Cups are extremely profitable, selling standard coffee grounds for around $40 per pound.

8. The K-Cup patent has expired: When Keurig launched its 2.0 K-Cup brewers it caused a consumer uproar because the machines had digital rights management software which stopped users from brewing with unlicensed pods. That was needed because key patents on the portion packs expired in September 2012 making it possible for companies to make K-Cups without paying Keurig a fee.

9. Starbucks may stop paying licensing fees: Starbucks and Keurig have had an up and down relationship. The coffee chain has had little success with its own Verismo single-serve brewers so it has had to license K-Cups in order to have a piece of the one-cup home and office market. But, because of the Keurig patent expiring, the company may not choose to pay a licensing fee in the future.

"I want to assure retailers, the millions of consumers who demand Starbucks branded coffees to their Keurig brewers, many of whom have told us that they actually purchased a Keurig brewer only after Starbucks coffee became available in the platform and at the market that we are in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


9 Facts You Should Know About Keurig

Keurig Green Mountain (NASDAQ:GMCR.DL) will soon cease to exist as a publicly traded company assuming its buyout by privately held JAB Holdings goes through.

The deal, which would pay shareholders $92 per share in cash (about $14 billion), ends one phase in the company's existence, but it won't end the brand as we know it. JAB intends to not only keep the K-Cup company's current management in place, it also intends to run it as a stand-alone business.

Still, the buyout -- which offered shareholders a nearly 80% premium on the company's share price at the time the sale was announced -- will end one chapter of a company that can be fairly said changed a facet of daily life for a large amount of Americans. Before Keurig and K-Cups, home and office coffee drinking involved making a pot of coffee. Everyone drank the same thing and a lot of stale, unused coffee got poured down the drain.

The K-Cup, of course, changed that, and allowed every person to have exactly the cup of coffee they wanted. So, if I want dark roast and you want pumpkin spice, we both get what we want without coming to blows or pouring out half a pot.

As Keurig closes out this chapter, here's a look at nine facts you should know about the company.

1. It's a monster: Even though single-serve coffee barely existed before Keurig invented the K-Cup, the company now controls roughly 20% of the packaged-coffee market in the United States, according to Euromonitor International Inc.

2. Environmentalists are not fans: An online organization called "Kill the K-Cup" takes issue with the fact that most of the company's coffee pods are not recyclable. It cites a number of facts on its website including, "In 2013, Green Mountain Coffee [Keurig's then name] produced enough coffee pods to wrap around the equator 10.5 times."

Keurig has not ignored these charges and has tried to answer them by creating a sustainability program which promises that all K-Cups will be recyclable by 2020. According to its website:

Designing a recyclable K-Cup pod is only one piece of the equation. We also want to be certain that the majority of our consumers can effectively recycle their used K-Cup pods. We're actively engaged with other businesses, recyclers, and industry organizations to understand the whole system and contribute to solutions.

3. Keurig has a retail store: The company does not intend to compete with Starbucks (NASDAQ:SBUX) , even though it has a complicated relationship with the retail chain. But, it does operate a

The Keurig store Source: author

single retail location in the The Burlington Mall in Burlington, Massachusetts somewhat near the company's Vermont headquarters. The company operates the store as a way to do market testing and Keurig has denied that it's a prototype for future locations. That may be true given that the store opened in 2013 and is still the only one.

4. Green Mountain and Keurig were not always the same thing: What was then known as Green Mountain Coffee Roasters acquired the 65% of Keurig it did not already own in 2006 for $104.3 million, according to Boston Business Journal. At the time, Keurig was coming off a 2005 when it had $61 million in sales.

5. A better name would be K-Cup: Keurig is essentially a one-product company. Despite its efforts to launch other formats like Rio, Vue, and Kold, in 2015 the vast majority of its sales came from K-Cups. Keurig does not break down portion pack sales by type, but overall pod sales accounted for $3.6 billion of its $4.5 billion in 2015 sales and most of that was K-Cups.

6. Most Keurig brewers are sold by Keurig: Even though the company does license its K-Cup technology to partners, none of them have had much luck selling machines that use the coffee pods. In 2015, the company reported sales of 8.7 million brewers sold by Keurig with 0.5 million reported sold by its licensed brewer partners.

7. K-Cups are not a cheap way to make coffee: Before single-cup brewing became popular most people used to buy ground beans by the pound. Prices for that can vary, with Starbucks listing pounds of coffee on its website for around $14.50. On a per pound basis, K-Cups cost a whole lot more, according to The Atlantic.

The cups contain a mere 11 grams of ground coffee, vacuum-sealed in nitrogen to prevent oxidation. K-Cups are extremely profitable, selling standard coffee grounds for around $40 per pound.

8. The K-Cup patent has expired: When Keurig launched its 2.0 K-Cup brewers it caused a consumer uproar because the machines had digital rights management software which stopped users from brewing with unlicensed pods. That was needed because key patents on the portion packs expired in September 2012 making it possible for companies to make K-Cups without paying Keurig a fee.

9. Starbucks may stop paying licensing fees: Starbucks and Keurig have had an up and down relationship. The coffee chain has had little success with its own Verismo single-serve brewers so it has had to license K-Cups in order to have a piece of the one-cup home and office market. But, because of the Keurig patent expiring, the company may not choose to pay a licensing fee in the future.

"I want to assure retailers, the millions of consumers who demand Starbucks branded coffees to their Keurig brewers, many of whom have told us that they actually purchased a Keurig brewer only after Starbucks coffee became available in the platform and at the market that we are in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


9 Facts You Should Know About Keurig

Keurig Green Mountain (NASDAQ:GMCR.DL) will soon cease to exist as a publicly traded company assuming its buyout by privately held JAB Holdings goes through.

The deal, which would pay shareholders $92 per share in cash (about $14 billion), ends one phase in the company's existence, but it won't end the brand as we know it. JAB intends to not only keep the K-Cup company's current management in place, it also intends to run it as a stand-alone business.

Still, the buyout -- which offered shareholders a nearly 80% premium on the company's share price at the time the sale was announced -- will end one chapter of a company that can be fairly said changed a facet of daily life for a large amount of Americans. Before Keurig and K-Cups, home and office coffee drinking involved making a pot of coffee. Everyone drank the same thing and a lot of stale, unused coffee got poured down the drain.

The K-Cup, of course, changed that, and allowed every person to have exactly the cup of coffee they wanted. So, if I want dark roast and you want pumpkin spice, we both get what we want without coming to blows or pouring out half a pot.

As Keurig closes out this chapter, here's a look at nine facts you should know about the company.

1. It's a monster: Even though single-serve coffee barely existed before Keurig invented the K-Cup, the company now controls roughly 20% of the packaged-coffee market in the United States, according to Euromonitor International Inc.

2. Environmentalists are not fans: An online organization called "Kill the K-Cup" takes issue with the fact that most of the company's coffee pods are not recyclable. It cites a number of facts on its website including, "In 2013, Green Mountain Coffee [Keurig's then name] produced enough coffee pods to wrap around the equator 10.5 times."

Keurig has not ignored these charges and has tried to answer them by creating a sustainability program which promises that all K-Cups will be recyclable by 2020. According to its website:

Designing a recyclable K-Cup pod is only one piece of the equation. We also want to be certain that the majority of our consumers can effectively recycle their used K-Cup pods. We're actively engaged with other businesses, recyclers, and industry organizations to understand the whole system and contribute to solutions.

3. Keurig has a retail store: The company does not intend to compete with Starbucks (NASDAQ:SBUX) , even though it has a complicated relationship with the retail chain. But, it does operate a

The Keurig store Source: author

single retail location in the The Burlington Mall in Burlington, Massachusetts somewhat near the company's Vermont headquarters. The company operates the store as a way to do market testing and Keurig has denied that it's a prototype for future locations. That may be true given that the store opened in 2013 and is still the only one.

4. Green Mountain and Keurig were not always the same thing: What was then known as Green Mountain Coffee Roasters acquired the 65% of Keurig it did not already own in 2006 for $104.3 million, according to Boston Business Journal. At the time, Keurig was coming off a 2005 when it had $61 million in sales.

5. A better name would be K-Cup: Keurig is essentially a one-product company. Despite its efforts to launch other formats like Rio, Vue, and Kold, in 2015 the vast majority of its sales came from K-Cups. Keurig does not break down portion pack sales by type, but overall pod sales accounted for $3.6 billion of its $4.5 billion in 2015 sales and most of that was K-Cups.

6. Most Keurig brewers are sold by Keurig: Even though the company does license its K-Cup technology to partners, none of them have had much luck selling machines that use the coffee pods. In 2015, the company reported sales of 8.7 million brewers sold by Keurig with 0.5 million reported sold by its licensed brewer partners.

7. K-Cups are not a cheap way to make coffee: Before single-cup brewing became popular most people used to buy ground beans by the pound. Prices for that can vary, with Starbucks listing pounds of coffee on its website for around $14.50. On a per pound basis, K-Cups cost a whole lot more, according to The Atlantic.

The cups contain a mere 11 grams of ground coffee, vacuum-sealed in nitrogen to prevent oxidation. K-Cups are extremely profitable, selling standard coffee grounds for around $40 per pound.

8. The K-Cup patent has expired: When Keurig launched its 2.0 K-Cup brewers it caused a consumer uproar because the machines had digital rights management software which stopped users from brewing with unlicensed pods. That was needed because key patents on the portion packs expired in September 2012 making it possible for companies to make K-Cups without paying Keurig a fee.

9. Starbucks may stop paying licensing fees: Starbucks and Keurig have had an up and down relationship. The coffee chain has had little success with its own Verismo single-serve brewers so it has had to license K-Cups in order to have a piece of the one-cup home and office market. But, because of the Keurig patent expiring, the company may not choose to pay a licensing fee in the future.

"I want to assure retailers, the millions of consumers who demand Starbucks branded coffees to their Keurig brewers, many of whom have told us that they actually purchased a Keurig brewer only after Starbucks coffee became available in the platform and at the market that we are in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


9 Facts You Should Know About Keurig

Keurig Green Mountain (NASDAQ:GMCR.DL) will soon cease to exist as a publicly traded company assuming its buyout by privately held JAB Holdings goes through.

The deal, which would pay shareholders $92 per share in cash (about $14 billion), ends one phase in the company's existence, but it won't end the brand as we know it. JAB intends to not only keep the K-Cup company's current management in place, it also intends to run it as a stand-alone business.

Still, the buyout -- which offered shareholders a nearly 80% premium on the company's share price at the time the sale was announced -- will end one chapter of a company that can be fairly said changed a facet of daily life for a large amount of Americans. Before Keurig and K-Cups, home and office coffee drinking involved making a pot of coffee. Everyone drank the same thing and a lot of stale, unused coffee got poured down the drain.

The K-Cup, of course, changed that, and allowed every person to have exactly the cup of coffee they wanted. So, if I want dark roast and you want pumpkin spice, we both get what we want without coming to blows or pouring out half a pot.

As Keurig closes out this chapter, here's a look at nine facts you should know about the company.

1. It's a monster: Even though single-serve coffee barely existed before Keurig invented the K-Cup, the company now controls roughly 20% of the packaged-coffee market in the United States, according to Euromonitor International Inc.

2. Environmentalists are not fans: An online organization called "Kill the K-Cup" takes issue with the fact that most of the company's coffee pods are not recyclable. It cites a number of facts on its website including, "In 2013, Green Mountain Coffee [Keurig's then name] produced enough coffee pods to wrap around the equator 10.5 times."

Keurig has not ignored these charges and has tried to answer them by creating a sustainability program which promises that all K-Cups will be recyclable by 2020. According to its website:

Designing a recyclable K-Cup pod is only one piece of the equation. We also want to be certain that the majority of our consumers can effectively recycle their used K-Cup pods. We're actively engaged with other businesses, recyclers, and industry organizations to understand the whole system and contribute to solutions.

3. Keurig has a retail store: The company does not intend to compete with Starbucks (NASDAQ:SBUX) , even though it has a complicated relationship with the retail chain. But, it does operate a

The Keurig store Source: author

single retail location in the The Burlington Mall in Burlington, Massachusetts somewhat near the company's Vermont headquarters. The company operates the store as a way to do market testing and Keurig has denied that it's a prototype for future locations. That may be true given that the store opened in 2013 and is still the only one.

4. Green Mountain and Keurig were not always the same thing: What was then known as Green Mountain Coffee Roasters acquired the 65% of Keurig it did not already own in 2006 for $104.3 million, according to Boston Business Journal. At the time, Keurig was coming off a 2005 when it had $61 million in sales.

5. A better name would be K-Cup: Keurig is essentially a one-product company. Despite its efforts to launch other formats like Rio, Vue, and Kold, in 2015 the vast majority of its sales came from K-Cups. Keurig does not break down portion pack sales by type, but overall pod sales accounted for $3.6 billion of its $4.5 billion in 2015 sales and most of that was K-Cups.

6. Most Keurig brewers are sold by Keurig: Even though the company does license its K-Cup technology to partners, none of them have had much luck selling machines that use the coffee pods. In 2015, the company reported sales of 8.7 million brewers sold by Keurig with 0.5 million reported sold by its licensed brewer partners.

7. K-Cups are not a cheap way to make coffee: Before single-cup brewing became popular most people used to buy ground beans by the pound. Prices for that can vary, with Starbucks listing pounds of coffee on its website for around $14.50. On a per pound basis, K-Cups cost a whole lot more, according to The Atlantic.

The cups contain a mere 11 grams of ground coffee, vacuum-sealed in nitrogen to prevent oxidation. K-Cups are extremely profitable, selling standard coffee grounds for around $40 per pound.

8. The K-Cup patent has expired: When Keurig launched its 2.0 K-Cup brewers it caused a consumer uproar because the machines had digital rights management software which stopped users from brewing with unlicensed pods. That was needed because key patents on the portion packs expired in September 2012 making it possible for companies to make K-Cups without paying Keurig a fee.

9. Starbucks may stop paying licensing fees: Starbucks and Keurig have had an up and down relationship. The coffee chain has had little success with its own Verismo single-serve brewers so it has had to license K-Cups in order to have a piece of the one-cup home and office market. But, because of the Keurig patent expiring, the company may not choose to pay a licensing fee in the future.

"I want to assure retailers, the millions of consumers who demand Starbucks branded coffees to their Keurig brewers, many of whom have told us that they actually purchased a Keurig brewer only after Starbucks coffee became available in the platform and at the market that we are in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


Gledaj video: Keurig K Supreme Plus SMART Coffee Maker HOW TO MAKE ICED COFFEE Green Mountain Brew over Ice K Cup (Studeni 2021).